PT Quality Furs participated in Hong Kong Fur Fair 2011. This fair functioned as a focus for the fashion world in many ways. On a commercial level it created a platform for trading at the high-end of the fashion industry, with many branded products on offer. The most recent edition, in 2011, featured over 250 exhibitors from 19 countries & regions. This concentration of brands in turn creates rich opportunities for industry players to enter licensing or franchising arrangements.
On the level of pure fashion, PT Quality Furs show was one of the most exciting shows in Asia, with runway shows, trend seminars and a stunning display of exhibits. All the attention drawn by this stylish event makes it an excellent choice for companies and fashion designers to promote brand recognition, launch new brands and generally extend market reach.
Many designers and brands take the opportunity to present their own house shows to international buyers and insiders of the fashion industry. In 2011 these will include PT Quality Furs featuring their latest collection.