Why Natural Fur?

• Due to its durability and longevity, natural fur will last a lifetime
• Natural fur has emotional value and can be passed down from generation to generation
• Natural fur is a natural material that is infinitely recyclable
• Natural fur’s unique qualities allow it to be re-designed and modified
• Natural fur is a timeless material that willnever go out of style

Is Sustainable, Transparent & Responsible

• Biodegrades at the same speed as a leaf, as opposed to fake plastic fur which ends up in landfill • Is a responsible and long-lasting material • It does not release any microplastics or harmful chemicals unlike synthetic oil-based alternatives

Comes From Certified And Regulated Sources

• Subject to the highest animal welfare standards & regular government and independent inspections • Has a fully transparent supply chain • Is a contemporary material with a rich heritage in craftsmanship • Supports remote communities, their traditions and ensures their livelihood

Contributes To A Circular Economy And Has A No-Waste Policy

• Farming uses remnants from food production and other industries • Waste is turned into useful products including biofuels and fertilisers • Wild fur is a byproduct that otherwise would go to waste and contributes to wildlife management with almost net zero carbon-emissions